Bio
English
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A Data-Driven approach to designing.

My passion is to capture and analyse data to both create a better product experience and add value to the services the company provides.

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A failed experiment in updating onboarding.

How do you explain the value of a product if it's not visible or little noticeable at the first interaction? Through activation, more specifically onboarding.

Prisma Labs
February 2021
3 Credits

Why F.A.Q. is important and how we have integrated it.

Sooner or later users start to have questions about the use of the product for which they can get answers only from technical support.

Prisma Labs
December 2020
4 Credits
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Increased opportunities for business registration.

Every major bank working with small- and medium-sized businesses comes to create its own in-house services or micro-services.

VTB Bank
September 2020
5 Credits

Work on mistakes with customer research.

Research is an integral part of the product development process, capable not only of finding and fixing invisible or non-obvious problems, but also of radically changing the vector of product development.

VTB Bank
August 2020
3 Credits
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To digitise the sign-in process in SMEs.

Up to a certain time at VTB Bank, it was only possible to register a business offline, being in an office or a point of sale.

VTB Bank
June 2020
4 Credits

Experiment: the switch to a subscription model.

After four years of the product's existence, the team had the idea of moving the service from a completely free model to a freemium one.

Linkmuse
March 2020
3 Credits
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Scaling up the product and rebranding it.

The product was no longer just a community of professionals, it was an ecosystem of services helping in the search for staff, locations and knowledge.

Linkmuse
February 2020
4 Credits

Portfolio verification: is it that easy to implement?

With the expansion of the base of performers (actors and models), customers (casting directors and agents) were faced with a lack of profile moderation.

Linkmuse
December 2019
6 Credits
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Simplification of sign-in and log-in scenarios.

User activation in the service is the most important stage in the life of the product, where there are also: viewing and/or generation of content, formation of habits or purchases.

Linkmuse
August 2019
4 Credits

How we unified user profiles and cards in search results.

The update needed to eliminate confusion about professions and their roles and to motivate users to fill in the data in their questionnaires.

Linkmuse
May 2019
4 Credits
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Updating listing logic and response to castings.

Every product, regardless of its scale, has a key feature which is its foundation. Such a feature, or rather a unique functionality in the Linkmuse, was castings.

Linkmuse
December 2018
5 Credits