My passion is to capture and analyse data to both create a better product experience and add value to the services the company provides.
How do you explain the value of a product if it's not visible or little noticeable at the first interaction? Through activation, more specifically onboarding.
Sooner or later users start to have questions about the use of the product for which they can get answers only from technical support.
Every major bank working with small- and medium-sized businesses comes to create its own in-house services or micro-services.
Research is an integral part of the product development process, capable not only of finding and fixing invisible or non-obvious problems, but also of radically changing the vector of product development.
Up to a certain time at VTB Bank, it was only possible to register a business offline, being in an office or a point of sale.
After four years of the product's existence, the team had the idea of moving the service from a completely free model to a freemium one.
The product was no longer just a community of professionals, it was an ecosystem of services helping in the search for staff, locations and knowledge.
With the expansion of the base of performers (actors and models), customers (casting directors and agents) were faced with a lack of profile moderation.
User activation in the service is the most important stage in the life of the product, where there are also: viewing and/or generation of content, formation of habits or purchases.
The update needed to eliminate confusion about professions and their roles and to motivate users to fill in the data in their questionnaires.
Every product, regardless of its scale, has a key feature which is its foundation. Such a feature, or rather a unique functionality in the Linkmuse, was castings.